OBJECTIVE

An opportunity to combine my passion for words with my exploration in health and wellness innovation.

 

EXPERIENCE

 

Wellness Program Manager, April 2013 – September 2014

Whole Foods Market Northern California & Reno - Emeryville, CA

 

Supported the launch of Full Spoon, a food-focused employee engagement program by Whole Foods Market that drives healthy behavior change for Northern California businesses. 

Provided strategic guidance, operational management and tactical execution of:
• Program curriculum design and strategy
• Marketing strategy and branding design 
• Event management 
• Strategic partnerships 
• Editorial services and social media strategy
• Strategic program analysis
 

 

Content Coordinator, December 2011 – March 2013

Child Mind Institute - New York, NY

 

Managed the liaison between clinic, foundation and editorial departments to create a cohesive brand.

 

• Web Production
• Cross-Platform Infrastructure Management
• Web Operational Process
• Content Strategy 
• Social Media: management, campaign strategy
• Editorial & Design Contributor 
• Event Support

 

Production Assistant, December 2010 – March 2011

Urban Daddy - New York, NY

 

Responsible for production process from product sales to the digital campaign strategy.

 

• Web Production
• Email Management
• Forecasting

• Sales Support

 

Production Manager and Lifestyles Editor, May 2005 – August 2008

White Plains Times Newspaper - White Plains, NY

 

Managed editorial and ad production schedules; contributing writer, editor and designer.

 

• Wrote bi-weekly column
• Marketing and Outreach
• Proofread
• Weekly layout
• Ad trafficking
• Updated Website
• Maintaining Editorial Calendar
• Sales Support
• Designed Media Kits
• Administrative tasks

 

FREELANCE

 

• AIMC Berkeley, June 2014 – ongoing

• Westchester Magazine, June – December 2012

• HUGE Inc., April – June 2011

• Natural Home, February 2010

• The Wall Street Journal, April – Oct 2010

• The New York Times, August – Oct 2010

• Hearst Digital: Daily Green, Aug 2009 – Jan 2010

• Parents Magazine, June – August 2009

 

EDUCATION

 

Master of Science in Oriental Medicine, Expected Graduation: December 2016

Acupuncture and Integrative Medicine College, Berkeley, CA

 

Master of Arts in Journalism, December 2009

City University of New York Graduate School of Journalism, New York, NY

 

Richmond, The American International University of London, June - August 2008

Summer Literature Focus

 

Bachelor of Arts, May 2007

Fordham University, New York, NY

Major: English  Minor: Communications and Media Studies

 

American University of Paris, June - August 2006

French Lanaguage Intensive

 

AFFLIATIONS & SKILLS

 

Volunteer: Memorial Sloan Kettering Cancer Center, Visible Ink Program, May 2011 – December 2013

Member: California State Oriental Medical Association

Technology: Microsoft Office, SEO, HTML, Wordpress, Drupal, Adobe Creative Suite, Google Analytics

Social Media: Facebook, Instagram, LinkedIn, Pinterest, Tumblr, Twitter

Aggregators: HootSuite, Spredfast